“And then the day came when the risk to remain tight in a bud was more painful than the risk to bloom.” ~ Anais Nin

This is your time to bloom. The season when you share your skill, the talent you have honed over the years. Nothing tells a story like the video and photography being shared today. You have the talent, now start sharing it!

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Instagram officially hit 100 million users. Put that in your pipe and smoke it. 100 million users. That is a ridiculous number. Why do users love it? Simple, the effects are cool and easy to use. The above picture has a little blur so only Eric’s face is in focus. A Lo-Fi effect so there is a slight hipster factor, just enough to match the white GTI we have been known to role around in. All of this editing and uploading took under 10 seconds. That is why Instagram is so popular. That is why Instagram continues to grow at an astonishing pace. People thought Facebook was crazy for spending 1 billion dollars on the tiny network (actually it turns out Yahoo was crazy and stupid for blowing the deal to buy Facebook for 750 million). Facebook saw how many pictures were being shared on Facebook and went all in on Instagram. You should also.

What does this mean for your social strategy? Treat it like Pinterest. It is o.k. to love it or hate it, but get your content on it. Share your pictures you are putting on Facebook on Pinterest and Instagram. Think of it as a place you can create content and distribute it. This is the basis of your social strategy -create and distribute. Share. The tools are on your iPhone, easy to use and as powerful as your imagination. Start using them…today.

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Quality is a subjective word, set the standard high and your content will be shareable. For text, this starts with basics like spell check and ends with creativity. Knowledge transfer is no longer sufficient, there are too many resources sharing the same information you have. The only way to differentiate yourself is quality. If you are taking photos, look at them critically and take small steps to shoot better. The same goes for video, here we are seeing the skills needed to edit out mistakes and keep the video visually stimulating making the difference in what is watchable and what is inspiring to share.

Consistency is the achilles heel of every strategy. As you implement your social media strategy you have to evaluate what works and fine tune your content, frequency and voice to really engage your community. Presenting your content consistently makes it easy for us to like, comment and share your content. The prime example of this shows up in how you capture or create your content. Develop a process and stick with it! I see a lot of businesses posting pictures…randomly. If you are sharing pictures with quotes, paste the quote in the status update as well, every single time. Your consistency creates the opportunity for us to be trained on how and what to share. Trust Your Strategy!!!

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What are we seeing? Most groups do not have a Content Creation problem. Instead there is a Content Documentation and Distribution problem. Why? The knowledge and information is being created and used daily, it just isn’t be collected/recorded. This is where the iPhone and iPad are changing the game. Surprisingly great photos and video are easy with the right tools.

Distribution? What is Shared and How it is Shared! This is becomes an issue of Strategy and Training. You have the tools, now learn how to use them!!!

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Don’t want to Pay To Play (meaning pay for your status update to stay in the newsfeed of the people who Like your Page longer)? Then create engaging content that is Liked, Commented, Shared. When your content is engaging it is seen by more people. It really is that simple. Stop complaining about the ability to have your content seen by more people and either pay up $5 or create more engaging content!!!

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Log-in to your Page and edit the roles of any Admins you have. You can see the images below have descriptions as to what control the different Roles people can have as variations of the role Admin. Think about the Content Creator role, in the end this may be the most important position you assign!!!

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Borrowing heavily their purchase of Instagram you can easily edit and color your photos to make them more visually appealing. I like the effects on Instagram better, but appreciate the logic and convenience Facebook brings to everything. The Facebook Camera App is fast and easy to use. Photos are not only fun and easy to share, they are very much “in focus.” Share more of what you love…photos.

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We were pretty lucky to shoot a yoga event at the White House recently. Inspired by our friend Phillip Askew (click on his name to see an amazing video he shot) we had Peter Sterios do a 10 minute head stand – this was shot as a time lapse – check out the final version in the video below!

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1. Facebook on the iPhone – Update your business Page, add photos on the run, repond to comments while waiting in line at the grocery store. 450 million people a day are accessing Facebook from a mobile device. Go mobile and you will get twice the amount done!
2. WordPress on the iPhone & iPad – Now you are playing with power, blog from anywhere. The simplified interface is ideal for most people and will have you blogging regularly. You can even update web pages if you use WordPress to run your website.
3. iPhoto & iMovie – File under “Reasons to get a NEW iPad.” You can capture great quality photos on the new iPad and 1080P video, even more exciting Apples intuitive and easy to use software is available for $5 – $15. This isn’t for you to create giant print ads or Blue Ray DVDs, this is for you to create social content and grow your business.
4. Presentation – The screen on the iPhone and iPad are ideal for showing demos and getting people to engage with your content. You can hand someone your iPad and let them check out a schedule or see the details in that amazing picture you captured. Why ask people to go to your web site later (they will forget) when you can show them right there?
5. LinkedIn, Twitter, YouTube, Skype – These mobile applications rock. LinkedIn is your rolodex that is better than you ever imagined, Twitter will get you the most immediate access to current news instantly and YouTube has got videos that will teach you how to do anything or simply entertain you (for the rest of your life). Skype will let you communicate with people wherever you are in the world, often for free. Sure you can get these apps on any smart phone today, they look better on an iPhone/iPad and they work better, something about Apple’s touch screen and the responsiveness will make you feel like you are in control of all of this social media craziness.

If you are in the middle of a phone contract and can’t upgrade, get the new iPad. I am not sure whether you need the data plan, between the ubiquity of wifi and the luxury tax of another monthly bill, maybe you are ok with the basic version (you must get the largest size 64 Gb model to hold all of your content however). If you’ve got the money to spend, get the data plan and you will be even more efficient everywhere (think long car drives and airports). The revolution is happening and you can participate, go mobile and social media will become your friend.

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We typically shoot all of the spotlights in the same day, take the footage back to our studio and create a look and feel for the videos. Our lead Editor, Brian Keene, listens to the video and watches it until he comes up with a look and feel that captures your yoga studio. Once we all agree on the look, the videos are edited together in a series that is released weekly, nourishing your community with content they start to look forward to and increasingly share. This is how we put the “Media” in Social Media. Check out the video below we did of Tano from Down Dog Yoga in Washington D.C. – if you are in D.C. – take his class, it rocks!!!

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Facebook has more than 100 Petabytes of data. Wow!!! As of December 2011 (yes I know that is so last year), Facebook had 845 million users of which 483 million were daily users and 425 million accessed from a mobile device! The only people not on Facebook must be age restricted!!!

YouTube has over 4 billion video views a day. Is that insane? No? How about YouTube had over 1 Trillion videos viewed in 2011. 500 years (yes years) of YouTube video is watched on Facebook every day. Over 3 billion hours of video are watched every month on YouTube. Holy Smokes Batman!!!

Twitter is in on the action also, 700 YouTube videos are shared on Twitter every minute. There are over a billion tweets ever week on Twitter. Twitter is averaging 460,000 new accounts per day (13.8 million per month). Really you don’t need a Twitter account!!!

I love statistics, they help us get a quick snapshot of where we are today. Facebook is holding back on their stats right now (maybe pre-IPO buzz), but you can see the numbers that are relevant are being measured by millions and billions and in 2012 it is going to be trillions. Social Media is here to stay, take off the kid gloves and get into this fight!

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As we increase our social networking efforts and build out our networks it is important to aggressively manage your privacy and quality of network. Take 5 minutes and delete some offensive people. You will feel better and have a stronger network. If you prune a plant, it will grow bigger and stronger. This is your network, get to work!

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